Our Services

Integrating Your Marketing Strategy and Web Design

A 5 Step Process

A Web Focused Marketing System is the result of our process for integrating powerful marketing strategy with an engaging web site's design and functionality.

In our first step we analyze your business and marketing needs; this step is The UnCovery. We search for or "uncover" your brand identity, research your competition, discover everything we can about your best customers, because that's who your site will be designed for, and who the strategy will be designed to bring to the site. In this step we can give you an accurate estimate of cost to follow our web focused marketing process.

Next, we Build Your Custom Web Focused Strategy and a plan document is developed. This plan outlines the branding, advertising, merchandising and social media plan to support the strategy. Your plan will also include our recommended timeline with a step by step action plan for building your customer focused web site and other marketing tools. We're helping you "plan the work."

Our third step is known as The Joint Commitment. You will collaborate with the creative team at The Idea Center to fine tune the details and make the plan your own. Once you commit to and approve the blueprint, timeline, and the assignment of tasks to carry out the plan, the costs and plan can be finalized.

The fourth step, Implementation, is simply "working the plan" according to the timeline and costs outlined in the plan document.

The fifth step, Management and Optimization, is the important role The Idea Center brings to you in the ongoing management and optimization of your web focused marketing strategy. We will consistently help you adjust and adapt to competitive forces, changing market conditions and new opportunities.